Kerala govt launches ayurveda immunity clinics, boosting the state’s image as a health conscious destination
Ayurveda has played a huge role in building Kerala’s tourism brand, along with the state’s scenic backwaters and houseboats.
The importance of ayurveda in boosting immunity is known to all, but the concept probably needs further marketing in international destinations. With the Covid-19 epidemic decimating economic structures around the world, ayurvedic immunity could become a powerful tool in the hands of the state government.
Kerala chief minister Pinarayi Vijayan on Thursday inaugurated Ayur Shield – a set of ayurveda immunity clinics – to spread this message.
An ayurveda community website, called ayurvedacommunity.org was also launched on the occasion, which will be a one-point resource for all information related to Ayur Shield. These clinics will function in all 6,000 ayurveda medical shops and 1,500 ayurveda clinics in the state as specialty departments.
The idea of Ayur Shield immunity clinics was conceptualised by the Confederation of Indian Industry (CII) with the support of ayurveda associations such as Ayurveda Medicine Manufacturers Association of India (AMMOI), Ayurveda Hospital Management Association (AHMA) and Ayurveda Management Association of India (AMAI).
“Ayur Shield will be an extension of government’s Ayur Raksha Clinics and will bolster efforts towards enhancing immunity among people as well as develop the sector in Kerala. The model will attract more people to these clinics and the data collected will be a proof to show how ayurveda has enhanced people’s immunity with scientific evidence,” said Dr P M Varier, convenor, CII Ayurveda Panel and chief physician, Arya Vaidyasala, Kottakal.
“Kerala will be able to show the world the potency of ayurveda which will revive the sector,” said by Dr S Sajikumar, former chairman, CII Kerala State Council and managing director, Dhathri Ayurveda.