Instagram starts Co-Watching

Now you can scroll Instagram together with friends, helping you to share the experience your near and dear ones. Instagram has started Co-Watching, which lets friends on a video chat or group video chat browse through feed posts that a user has liked or saved, or one that Instagram recommends.

Co-Watching could let people joke and talk about Instagram’s content instead of just consuming it solo and maybe posting it to a chat thread so friends can do the same. That could lead to long usage sessions, incentivize users to collect a great depository of saved posts to share and spur more video calls that drag people into the app, TechCrunch has reported.

Up to six people can Co-Watch at once on Instagram, consuming feed photos and videos but not IGTV posts. You can share public posts, or private ones that everyone in the chat are allowed to see. If one participant is blocked from viewing a post, it’s ineligible for Co-Watching.