Al Qana introduces first of its kind lifestyle wellness hub in the Middle East

Al Qana, the new social culinary and entertainment destination developed by Al Barakah International Investment (BII) in Abu Dhabi, today revealed “The Bridge Wellness Hub”, one of its seven destinations. “The Bridge” is an integrated lifestyle wellness hub that has been carefully designed to be a disruptive space within its industry. The construction of the concept has commenced already and will open its doors for the first time in Q4 2020 to coincide with the grand opening of Al Qana.

The uniqueness of “The Bridge” concept comes from a combination of two ideas. One space that bridges all aspects of one’s life, work, play and personal & physical development. The second idea is the combination of science and art to deliver a superior design-driven intuitive experience, yet grounded in academic research and delivery of real results.

With a total space area of over 8000 square meters, “The Bridge” will feature seven unique and seamless service tracks (Move – Pause – Taste – Seek – Choose – Expand – Learn), combined into an ethereal and customized individual journey that are spread across 3 floors and a roof garden lounge. To support the development of the centre, over 150 world-class employees and experts are brought into the project to offer real impact.

Fouad Mashal, CEO of Al Barakah International Investment said: “The Bridge is set to become the largest wellness offering in the Middle East. We joined forces to disrupt the market and introduce to Abu Dhabi an innovative concept that aims to improve the quality of life/wellbeing of residents by offering a new lifestyle journey. We learned from our Founding Father the late Sheikh Zayed that the happiness of our communities is central to the development of our nation.”

“Abu Dhabi has already taken great strides in promoting the importance of physical activity. We are confident that The Bridge and the overall Al Qana project will play a key role in cementing Abu Dhabi’s position as one of the most liveable cities in the world and the ultimate destination for entertainment and wellbeing.”

Khalid Nahhas, Founder of The Bridge said: “There’s a growing quest for wellness in our societies and this is becoming a worldwide phenomenon and a big shift towards better lives. A cognisant and well-informed healthy community can lead in the powerful transformation of an entire city and empower its people to lead in vibrant and progressive self-fulfilling constructs. According to the Global Wellness Institute, wellness is now a $4.2 trillion industry.”

“Our partnership with Al Qana aims to bring to the capital a lifestyle destination that will deliver a customer experience that is no less than profound. The Bridge has been conceived as an architectural marvel that uniquely includes the essence of what inspires people to build their best selves. We have crafted each of the seven tracks from the best school of thoughts around the world to ensure we nurture the community.”

“The Bridge” also supports the National Strategy for Wellbeing 2031, an initiative recently adopted by the UAE Cabinet in an effort to promote an integrated concept of wellbeing and make the UAE a global leader in quality of life.