International Screen Tourism Conference to be held at London Transport Museum
Experts from across Europe will meet to explore the intersecting worlds of film, television and tourism on 29 November 2019 at Seen on Screen, the UK’s leading international screen tourism conference, this year held at the London Transport Museum.
The one-day event, presented by Film London and VisitBritain, will kick-start with a keynote delivered by inspirational industry experts Pierre Bohanna, whose incredible career as a prop-maker has seen him play a vital role in the Harry Potter and Fantastic Beasts films, together with Dan Dark, SVP and managing director of Warner Bros. Studios Leavesden.
As well as exploring strategies for drawing visitors and branding destinations, the event will also look to new technologies, games and mixed reality experiences as a way of maximising the screen tourism opportunity.
European partners sharing their expertise at the event include Location Austria, Fondazione Sardegna Film Commission, Ystad Municipality and Film I Skane to name but a few. Delegates will hear about visitor experiences from In the footsteps of Ingmar Berman to Shaun the Sheep in Skane and destination attractions including 007 Elements – Bond Experience in Tyrol, Austria and National Trust.
“Much as the capital’s history, dynamism and unique cultural mix have inspired spellbinding films and TV shows, so too have these productions led visitors from all over the world to spend time in our city. Screen tourism is becoming an essential part of London’s industry, with films like Mission: Impossible – Fallout and shows like The Crown, showcasing the city’s locations and effectively providing global advertising that money just can’t buy. Seen on Screen looks to London, the UK, Europe and beyond to explore these opportunities, bringing together professionals working in film and tourism industries to share their expertise and ultimately boost audiences, visitors and revenue. It is a pleasure to be working with VisitBritain once again to deliver this established event hand in hand with our European friends and partners,” said Adrian Wootton, Chief Executive of Film London and the British Film Commission.
“Films and TV are powerful motivators for travel with more than a third of potential visitors to the UK wanting to visit places they have seen on screen. Films and TV help us shine the spotlight on less explored destinations and regional locations, including buildings used in filming, offering a valuable opportunity to promote the whole of the UK and not just the obvious hot spots, boosting visitor numbers. We look forward to continuing to work with the industry to promote the UK to the world through film, driving growth from tourism across our nations and regions,” said Clare Mullin, Director of Marketing, VisitBritain.