Tourism New Zealand appoints Mindshare as Global Media Partner

Tourism New Zealand has appointed Mindshare as global media agency partner responsible for activating campaign material in target markets globally.

“Mindshare exhibited outstanding leadership and strategic thinking that will help to amplify Tourism New Zealand’s destination storytelling in an increasingly competitive global market place,” said René de Monchy, Tourism New Zealand’s Director – Commercial.

“Through their world-class global network and best-in-class tools and systems, Mindshare will enable Tourism New Zealand to continue using innovative media targeting to ensure New Zealand is kept top of mind for potential visitors,” he said.

Media strategy and buying spend is the largest single investment Tourism New Zealand makes each year in its mission to enrich New Zealand by growing the contribution of international visitors.

“It’s a privilege to be partnering with Tourism New Zealand on their journey to be the world’s most authentic destination storytellers,” said Mindshare Chief Strategy Officer and Global Business Lead, Joe Lunn. “They truly value the contribution that strategic thinking, media innovation and a world-class network can provide in helping to grow their brand and transform their business.”

The partnership takes effect on July 1 of this year.