India bags first prize in ‘TV Cinema Spot’ Golden City Gate Tourism Awards 2019
The Ministry of Tourism, Government of India has won first prize in the category of TV Cinema Spot at the prestigious international Golden City Gate Tourism Awards 2019. Yogendra Tripathi, Secretary, Ministry of Tourism has received the award on March 8, 2019 at ITB, Berlin.
The promotional films/television commercials such as Yogi of the Racetrack, The Reincarnation of Mr. and Mrs. Jones, Sanctuary in Paris, Maharani of Manhattan and The Masala Master Chef, produced by the Ministry as part of its Incredible India 2.0 Campaign received the awards.
The Golden City Gate Tourism Multi-media Awards are given annually in various categories related to the tourism and hospitality sectors. The ‘Golden City Gate’ is a creative multi-media international competition for countries, cities, regions and hotels. The entries received for the awards are judged by an international jury comprising film and tourism experts.
The Ministry of Tourism has launched the Incredible India 2.0 Campaign in September 2017, which marks a shift from generic promotions across the world to market specific promotional plans and content creation. Thematic creatives on different niche tourism products have been produced and are being used in the Campaign, to cater to diverse consumer interests. The commercials, which enjoyed some 155 million views on social media, have been produced in English with voice overs in 9 international languages, viz. German, French, Spanish, Italian, Russian, Chinese, Japanese, Korean and Arabic.