ITB Berlin 2019 kick starts in Germany

ITB Berlin 2019 with some 10,000 exhibiting companies from 181 countries and regions, has kick started today. At the ITB Berlin Convention close to 400 leading speakers will discuss how the international tourism industry should respond to overtourism crises, the shift in customer demands, the threat of climate change, and new forms of transportation. This year’s Official Partner Country is Malaysia.

For the first time ITB Berlin is devoting an international platform to the fast-growing Technology, Tours & Activities (TTA) segment. Both major players and small start-ups will be able to present their innovative products at the first event of its kind in the new exhibition and meeting area in the Adventure Travel Hall (4.1). Workshops and convention sessions will be held at the CityCube Berlin and the eTravel World in Halls 7.1b and 6.1 will provide first-hand knowledge over the three days reserved for trade visitors.

The Virtual Reality Lab is also new in Hall 10.2. From Wednesday, 6 March to Friday, 8 March there will be exhibitions on VR and AR applications and projects as well as papers by speakers from major companies on the same subject. In 2019 the Travel Technology segment at ITB Berlin will be larger than ever before. In order to satisfy the space requirements of this fast-growing segment the eTravel World has grown by 20 per cent and for the first time will take place in three adjacent halls (6.1, 7.1b and 7.1c.).

Dr. Michael Frenzel, President of the Federal Association of the German Tourism Industry; Dr. Christian Göke, Chief Executive Officer of Messe Berlin; Norbert Fiebig, President of the German Travel Association (l.t.r.)

On Friday, 8 March, day two of the ITB Destination Days, at the City Cube in Room A4/A5, the keynote speaker and interview guest Adam Goldstein, vice chairman, Royal Caribbean Cruises LTD and future chairman of the Cruise Lines International Association (CLIA) in 2019 will answer questions about the challenges the global cruise industry is facing with regard to overtourism and environmental protection. Furthermore, the new Deep Dive session format of the ITB Berlin Convention will provide visitors with an opportunity to hold in-depth discussions on overtourism with experts.