Indian tourists spent $1.6 billion in Australia from Oct 2017-Sept 2018

India once again earned the distinction of being the fastest growing inbound market for Australia. Arrivals for the year-ended November 2018 stood at 352,500 – a growth of 18 per cent over the previous year.

During October 2017 to September 2018, Indian tourists spent $ 1.6 billion on their Australia trip, a growth of 10 per cent over the previous year. India is now on track to achieve fifth consecutive year of double-digit growth in arrivals, as well as spend.

Over the past few months, Tourism Australia executed few marketing activities to raise Australia’s appeal and attractiveness among the Indian high value travellers. It has launched #UnDiscover Australia campaign on television and digital media, showcasing unusual and unfamiliar experiences that Australia has to offer.

Tourism Australia, partnership with ESPN cricinfo with television presenter and model, Shibani Dandekar, visiting five Australian states, and interacting with five Australian cricketing talents, showcased their hometowns and Australia as a holiday destination to their Indian fans and followers through a series of 22 destination videos.

It also leveraged the popularity of Friend of Australia — Parineeti Chopra and Harsha Bhogle, and Indian cricketer Shikhar Dhawan, who showcased why there’s truly nothing like Australia among their followers. The tourism bureau also launched the fifth iteration of the Airline Marketplace campaign that delivered over 16,400 bookings in just 3 weeks. It has also strengthened relationship with travel industry through the launch of the Premier Aussie Specialist Program, online webinars and face-to-face training initiatives.