South Sulawesi introduces new tourism logo

South Sulawesi, the province on the island of Sulawesi in Indonesia, famous for its picturesque landscapes, beaches and islands and hanging graves, will have a new logo for tourism.

Photo Courtesy: The Jakarta Post

The new logo was introduced by the governor Nurdin Abdullah, expressing hope that it could serve as a familiar icon among local and international communities.

The logo was chosen from the tourism identity rebranding competition held by the local administration in search of a fresh look for its tourism program.  The selected logo was created by Rahmat Zulfikar, a contestant in the competition

“We appreciate what has been created by the youth in making a new logo for South Sulawesi tourism. The nuance is good and this is the best of all the designs in the contest,” said Nurdin, while interacting with the local media.

“If there were none that we had liked, we would have certainly returned to the old logo. But it turns out there is, so now our focus is to promote it. If we get a positive response from the community, then of course we would officially launch it,” added Nurdin.

As part of the rebranding, the administration held a South Sulawesi Brand Identity Design Workshop with the aim of producing a positive new symbol of the region’s tourism that would serve as the representation of an integrated spirit and management.

The three-day workshop was attended by twelve people; they have given additional two weeks to create the logo.