Flying on Alaska? Better wear your holiday sweaters to get an early boarding

In celebration of National Ugly Holiday Sweater Day, Alaska Airlines guests who wear their festive holiday sweaters to the airport on Friday, December 21 can board their flight early. The one-day promotion will be celebrated by flyers and employees alike across Alaska’s 116-city network and includes all Alaska and Horizon Air flights. Festive holiday-themed boarding music and free holiday movies will play all month to help get guests into the holiday spirit.

“This time of year, we consider ourselves the ‘merrier carrier,’ so we love going above and beyond to help our guests embrace the fun, festive side of flying during the holidays. Whether you’re heading home to celebrate tradition or jetting off to a sunny destination to escape the cold, we recognize your journey begins with us, and we’re happy to make your travels even brighter any way we can,” said Natalie Bowman, managing director of marketing and advertising at Alaska Airlines.

Back by popular demand, this is the second year Alaska Airlines and its employees have embraced National Ugly Holiday Sweater Day, hoping to bring joy to travelers during the busy holiday travel season. All guests are invited to join in the celebration and share their memories on Twitter by tagging their photos and videos using the hashtags: #UglySweaterDay and #iFlyAlaska.

Airports are busier than ever in December. As a reminder, anyone traveling during the holidays is encouraged to arrive to the airport at least two hours before their flight given anticipated congestion at the airport.