Assam Tourism’s new ad with Priyanka Chopra goes viral

Priyanka Chopra enjoying elephant ride

The latest advertisement of Assam Tourism featuring Priyanka Chopra has been getting wide acceptance from spectators. The ad film was produced by the YAAP-Crayons Advertising collaborative team.

The ad film released last year has received a good response and this year, the film was shot in different locations of Assam. The film shows Priyanka experiencing various aspects of the state with a close friend.

Wading through the mighty Brahmaputra river

“While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was Priyanka’s professionalism,” said Rondeep Gogoi, ECD, Crayons Advertising.

Cherishing the fresh smell of tea

“This ad film is about Priyanka experiencing elements of Assam that go beyond nature and culture. It covers a wide array of tourist interests such as Golf, Brahmaputra River Cruises and the Tea Gardens”, said Shouvik Roy, Senior Partner, YAAP.

“The growth trend in arrival of tourists to Assam is very positive. This film promises to induce a lot more interest among the seasoned travellers who will be compelled to see Assam differently through Priyanka’s eyes,” added Roy.

Participating in celebrations

The film was directed by Lloyd Baptista. Sejal Shah handled the cinematography and Anand Kumar of Fullmoon Productions was the producer. Renowned Bollywood photographer Jatin Kampani shot the still of the ad film at the shoot location.

Watch the video here: