Singapore eyes 14% growth in tourist arrivals from India

Singapore is expecting 14 per cent growth in tourist footfalls from India this year compared to 2017, and plans to tap the growing young travellers. “Last year was a record year where we received 1.27 million Indians travellers. This year, from January till September we have already received 1.08 million Indians. So looking at this growing trend we are hoping 14 per cent growth over last year,” said GB Srithar, Singapore Tourism Board (STB) regional director, South Asia, Middle East and Africa.

“With the record arrivals in 2017, India has become the third highest contributor of visitor arrivals to Singapore,” he said. China and Indonesia are top two source markets for Singapore, while Malaysia is at number four followed by Australia and Japan.

In terms of spending, India continued to retain the number three position. “For Indian travellers Singapore has always been a popular destination for families, cruise and meetings, incentives, conferences and events (MICE), however, STB is planning to tap the growing younger population in the sub-continent,” he said.

“With maximum population in India in the 35-42 age group, we want to show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts, to eclectic music festivals, raves and jazz nights, we have a diverse and vibrant music and event scene,” Srithar said.

“We are planning to focus more on digital medium to increase our reach across India. However, we will continue with other mediums, including radio,” he said.