JKHARA urges a full-time Tourism Director for Kashmir

Jammu and Kashmir Hotel and Restaurant Association (JKHARA) urges Governor Satya Pal Malik and Chief Secretary BVR Subrahmanyam for appointing a full-fledged Director for Tourism Kashmir in view of the need of promotion of tourism sector.

Showkat M Chowdhary , President of  JKHARA said In a statement  that tourism sector is one of the important sectors, which needs vivacious head of the department who could help in attracting tourists from within and outside the country.

“Tourism department cannot be headless when there is a great need of the promotion of this sector during lean season. Tourism sector needs promotion day in and day out owing to the negative media publicity, which has dented tourist flow to Kashmir,” said Chowdhary.

“Appointing director for the Tourism department is the need of the hour as stake holders have pinned high hopes on the department for aggressive tourism promotion,” he added.

Choudhary said the tourism sector believe that the dynamic leadership of the governor and chief secretary would take appropriate measures for aggressive tourism promotion of the State, as the sector is one of the largest employment generator.

“From November to March, the stakeholders along with department take our promotional activities across the globe to promote state’s tourism products and attract them during the whole year. If at this crucial time, the department is headless, it would send a wrong signal and prove detrimental in tourism promotion activities. It is high time that Director is appointed on urgent basis,” said Choudhary.