African Tourism Board enhances tourism through PPP

African Tourism Board (ATB), in partnership with public and private sector members, is looking to enhance the sustainable growth, value, and quality of travel and tourism in Africa. The  soft launch of ATB will be held today during World Travel Market in London.

Around 200 top tourism leaders, including ministers from many African countries, as well as Dr Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM. ATB is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The Board is part of the International Coalition of Tourism Partners (ICTP), and provides aligned advocacy, insightful research, and innovative events to its members.

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The African Tourism Board is part of the International Coalition of Tourism Partners (ICTP). The Association provides aligned advocacy, insightful research, and innovative events to its members.

The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.