Jumeirah Group concludes 3-city road show in India
Jumeirah Hotels and Resorts have concluded a three-city roadshow, covering Bengaluru, Mumbai and Delhi, to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was held to further strengthen their relations with the trade and also to introduce the newly opened properties by the brand – Zabeel House by Jumeirah.
Around 18 Jumeirah properties participated in the road show. The event, which was attended by over 140 agents in each city, was a huge success. The guests were entertained with an hour-long performance of some stand-up comedy by popular comedian Atul Khatri.
The India market has witnessed a considerable rise in outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The road show serves as a platform to increase brand awareness and gain new consumers.
Jumeirah Group has 12 hotels in the UAE and a presence across Europe, Middle East and Asia. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.