CII to encourage entrepreneurship in Ayurveda through Ayurstart 2018
The Confederation of Indian Industry (CII) is all set to organise Ayurstart, a startup challenge programme to lure young entrepreneurs into Ayurveda medicinal and therapeutic industry. CII said it will work with the Kerala Startup Mission to identify and support the best ideas that are generated through Ayurstart 2018.
The programme will be held on the second day of the Global Ayurveda Summit scheduled to be held at Le Méridien, Kochi from November 21 to 23. “There were 1,150-odd manufacturers in the Ayurveda domain a decade ago, but the numbers have declined to around 650 now. We have to promote innovative startups to breathe life into the industry. In the age of artificial intelligence, robotics and genomics, Ayurveda sector should explore the possibilities of disruptive technologies and promote business intelligence to adapt to the changing times,” said CII chairman and Dhathri Ayurveda managing director S Sajikumar.
The second edition of Global Ayurveda Summit 2018 has the theme ‘Mainstreaming Ayurveda through Startups and Brand’. The objectives of Global Ayurveda Summit are acceptance of Ayurveda into mainstream healthcare, create global market place for Ayurveda, position Ayurveda as a solution for globa health challenges, brand Ayurveda as the way of life and create a major fillip to the Ayurveda Industry through Startups.
The event will feature International Conference, AyurStart’-Startup competition, International Exposition and B2G and B2B Meetings. The AyurStart’-Startup competition, the first ever Ayurveda Startups competition in India, is based on present challenges and new opportunities. It is aimed to attract young minds to come up with out of the box ideas. The best ideas will be mentored, incubated and also funded by the industry.
After the entries are received, those who suggest the top10 ideas will get a chance to pitch their ideas and be mentored by business leaders and entrepreneurs. Ayurstart competition is open for students, professionals and existing entrepreneurs. For more details and registration, log on to www.globalayurvedasummit.com.