Ministry of Tourism to appoint strategic adviser for Chinese market

The government is taking a slew of measures to increase the number of tourists visiting India from China. And, as part of this initiative, the ministry is planning to appoint a strategic adviser for the Chinese market.

The strategic adviser is appointed to advice and coordinate strategies to attract more inbound tourists from China. This was revealed by KJ Alphons, Minister for Tourism, Government of India, at the India Tourism Mart in New Delhi.

“As a destination India is doing phenomenally well and is growing well above the global average. In the meantime, Chinese market continues to be a concern for India tourism. Only 2.4 lakh Chinese travellers visited India last year. China is a big focus market for us. We are looking at 10 per cent growth,” he said.

The strategic adviser will recommend target segments, marketing strategies to be employed and also coordinate the PR activities for India tourism in Chinese market.

Meanwhile, Ministry of Tourism is also planning to appoint a PR consortium to handle India Tourism’s PR activities across markets.