Monsoon helps boost tourism in Madhya Pradesh
Pachmarhi – Pandava Caves
This year’s monsoon season has been in favour of the tourism industry of Madhya Pradesh. As per Hariranjan Rao, Principal Secretary, Madhya Pradesh State Tourism Development Corporation (MPSTDC), there has been an increase of 15 per cent in hotel bookings in this season.
Other than the favourite Pachmarhi, tourists are opting for other destinations like Raneh falls in Chhatarpur, Patalpani and Mandu in Indore etc. “Most of the hotels remain packed at weekends since the beginning of the monsoon the average occupancy of MPSTDC properties shown about 65 per cent,” said Rao.
Rane Falls
Earlier, the period between June and July was considered as an off-season for tourism. However, this trend has been changing and most of the MPSTDC properties this season received good response, even for the recently developed monsoon destinations like Amarkantak, Omkareshwar, Orchha, Hanuwantiya and RewaHowever.
“Another amazing fact is that tourist arrival from Gujarat, Maharashtra and West Bengal has increased. It would be because of the improved hospitality programmes implemented by MPSTDC at the micro level,” said Rao.
MPSTDC has also tied up with Adventure Travel Trade Association (ATTA) to promote adventure activities in the state. As per Akshay Kumar, Chairman of ATTA, Mdhya Pradesh has a high potential to promote monsoon tourism and related activities, but there is a lot to be done to make MP one of the favrouite monsoon tourism destination.