Kerala Tourism focuses on China, Russia and Japan

As part of the tourism development campaigns during the period between September and November 2018, Kerala tourism will take part in six trade fairs and will organize 15 B2B meets with focus on Russia, Japan and China.

Kerala Tourism will participate in trade fairs in London, PATA, Moscow, Tokyo, Singapore and in Shanghai

Mostly tour operators and hoteliers are the participants of tourism road shows, however this time approved Ayurveda centers will also take part in the meets in Japan and Russia. The tourism department is also planning to have more intensive promotional activities in these countries, as the number of tourists from them are showing a positive trend.

The B2B meets will begin at St Petersburg in Russia and Osaka in Japan during September. Road shows will also take place in Stockholm in Sweden and Tokyo in Japan in September. From October, meets will be organized in Riyadh and Dammam – Saudi Arabia, Manama – Bahrain, Kaula Lumpur – Malaysia, Auckland – New Zealand, Sydney and Melbourne- Australia, Munich and Frankfurt – Germany and in Guangzhou and Beijing- China.

Online registration for the meets has already begun and will close by July 25. Around 15-20 people from the Kerala tourism fraternity are expected to participate in the meets. “Participants will be chosen on first come, first served basis,” said the official.