Kerala

‘Showcase’ beckons tourists to Munnar

 

Munnar has always been one of the favourite destinations for tourists who visit Kerala. Splendid picturesque of tea plantations, zigzag roads, wintry weather even in summer – all make Munnar a delightful tourist place to visit and stay. ‘Showcase Munnar’ is a group formed to obliterate the misapprehensions of some people about Munnar and to attract more tourists.

Showcase Munnar was formed by the hoteliers in and around Munnar, two years before. As per Adv. Babu Gerorge, the President of Showcase Munnar, the main objective behind the organization was to promote tourism in Munnar. Some of the hotels in Munnar propagate to visit Munnar, but the tourists are deprived of experiencing the real Munnar. “Showcase aims at changing this situation,” said Babu George to Tourism News Live.

One of the major complaints about the hotels in Munnar is that they increase the rates during peak seasons. “Showcase could change this practice and introduce fixed tariffs at all times,” said Aju Abraham Mathew, Secretary of Showcase Munnar.

Showcase also undertakes the mission to keep the ever crowded Munnar environment friendly. Effective waste disposal methods have been implemented in all the member hotels. They have stopped using plastic bottles and carry bags in their hotels.

Propaganda of Showcase for attracting tourists to Munnar are not limited just in papers. The programmes initiated by Showcase to attract tourists are imitable to others.

Showcase has already arranged marketing programmes in most of the South Indian cities. On 17th there will be a programme in Hyderabad and on 19th in Nagpur. Showcase plan to arrange various marketing techniques including B2B meets to attract more tourists to Munnar.

Showcase Munnar has already participated in a number of Travel Marts. It is also plan to conduct Munnar shows in Chandigarh and Gurugram.

Showcase is continuing their pursuit to propagate Munanar to various places, cities and states. They also have plans to go abroad to invite tourists to visit Munnar.

Office bearers of Showcase Munnar are: President – Adv. Babu George (MD, Bellmount Resorts), Vice President- Vinod V (General Manager, Clouds Valley), Secretary- Aju Abraham Mathew (General Manager, Tall Trees), Join Secretary- Abhinav Nath (General Manager, Hillview), Treasurer- Saju Chacko (MD, Green Ridge)