Egypt launches digital Instagram channel to promote tourism

The Egyptian Ministry of Tourism has recently launched a digital TV channel on Instagram’s view-platform IGTV, with an aim to attract tourists to Egypt through online marketing.

The channel, “Experience Egypt”, launched on Instagram’s view-platform IGTV, will be broadcast through the Egyptian General Authority for Tourism Promotion’s official page, and has been dubbed as the first of its kind in the Middle East.

“The Ministry of Tourism is currently looking into launching more promotional campaigns across the most influential and focused platforms to spread its scope across wider populace,” said the ministry in a statement.

“The ministry is focusing on important social media platforms, as this is the language of this time and it attracts different people, especially the youth, who now depend on social media when planning their trips,” the statement said. “The channel will act as an important bridge to strengthen communication and understanding between Egypt and tourists around the world,” it added.

The channel will play documentaries 24 hours a day to introduce audiences to Egypt’s most popular destinations as well as its rich culture. The Ministry of Tourism currently has an Instagram account titled ‘Experience Egypt’, which has around 80 thousand followers.