YouTube will allow users to launch pre-recorded videos as live moments

YouTube has launched a couple of new updates to the platform including the new “Premieres” feature that would allow creators to debut pre-recorded videos as a live moment.

“Premieres are starting to roll out to uploaders today and will be available broadly soon,” said Neal Mohan, YouTube’s Chief Product Officer, in a blog post. “When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content,” Mohan added. When all fans show up to watch the premiere, YouTube will enable them to chat with each other and with the creator in real time via live chat.

“It’s as if a creator’s entire community is in one theatre together watching their latest upload,” Mohan said. Premieres are expected to be rolled out over the next two weeks, reaching select YouTubers.

YouTube also announced a new ‘Merchandise Integration’ option with which creators could make products like shirts and mugs and have their items advertised on a shelf below their video, the report added.

To help businesses grow, the video-sharing app additionally notified that as part of the new updates, YouTubers could get an opportunity to be hired by brands for branded content curation with “Famebit Integration” feature.

“With more than 1.9 billion logged-in users who come to YouTube every month and localised versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an Internet connection,” Mohan said.