Dip in rupee not affected holiday plans: Yatra Survey
More than 58 per cent of respondents remain unaffected by the dip in the rupee and continue to pursue their holiday plans, according to a survey by Yatra.com. Looking beyond the US Dollar exchange rate, the stable Euro is attracting Indian travellers. Europe (42 per cent) has emerged as a destination of choice, closely followed by South East Asian countries, including, Thailand, Singapore, Malaysia (30 per cent).
The strengthening of the US dollar against Indian rupee has also adversely impacted America as a choice of destination for vacation. However, 51.5 per cent respondents are optimistic for the rupee to rise to plan their holiday. A fascinating fact that cropped up was that around 51 per cent of the respondents are looking to compromise on shopping followed by air travel in terms of looking at budget carriers in order to cut cost and manage their budgets for their holidays.
This survey clearly showcased how holidays and travel have become a priority amongst Indians. A whopping 48.5 per cent said that the fall in rupee does not matter and that they would go on a holiday anyway. When asked whether they would travel within India instead of International, 26 per cent said yes, while 32 per cent said it will depend on the overall expense of the trip.
“The market is still upbeat on holiday travel despite the depreciation in the rupee against the US Dollar. Summer being the traditional travel season nationwide, Indian travellers tend to book their holidays well in advance, often locking in prices ahead of time with package deals. Travellers who will plan their holidays at a short notice are more likely to be impacted by the depreciating rupee. While cost cutting is evident, travellers would like to travel to destinations where the rupee has been stable. Given the fluctuation in rupee value, we can also expect an increase in domestic travel,” said Sharat Dhall, COO (B2C), Yatra.com.
Exploring newer destinations and travelling emerged as a favourite activity with almost 51 per cent of travellers planning to spend most of their money on it.
Key Highlights of the survey:
• More than 64% respondents said they invest primarily in travel
• Over 58% respondents are unaffected by rupee depreciation and are still eager to travel internationally
• Only 32% people will evaluate expenses before choosing a domestic destination vs an international destination
• Europe is one of the most preferred destinations while opting for International travel
• Rupee depreciation hasn’t led the travellers shorten their trips as over 70% respondents still stick to the initial number of days of vacation planned by them
• 72% respondents said they will not shorten the duration of their trip because of the dip in the rupee.
• 49% respondents are planning to go on a holiday for 5 to 10 days
• Respondents up to 30% are willing to spend between Rs 25,000 to 50,000 per person
• Over 25% respondents are planning to spend Rs 1,000 to 2,500 per night on accommodation and more than 60% will not compromise on the same due to value depreciation
• The preferred accommodation for 50% respondents is budget hotels in comparison to luxury hotels, homestays, etc.
