Kochi marks more tourist arrival with reversed liquor policy

The newly revised liquor policy by the state government in Kerala has reflected an increase in tourist arrival in Kerala. According to the recent data released by the Kerala Tourism. Ernakulam has been spotted with a notable change in the number of arrivals. Furthermore, it is a good news for the industry, as the overall revenue generation by the hotel industry also grew pretty well.

The Minister for Co-operation, Tourism and Devaswom, Kadakampally Surendran has pointed out that the positive change is as part of the liquor policy reversal, which further reflected in the MICE tourism (Meetings, Incentives, Conferencing, Exhibitions) in the state.

“Though such events do not completely rely on liquor for the meetings, it does have a role to play as part of the social interactions,” said the Minister.

Previously, when the liquor ban was there in 2017 the MICE programmes have been shifted to countries like the Maldives and Sri Lanka, which shattered the overall economy of the state. Also, the Blog Express campaign consisting of 30 bloggers from over 28 countries, strengthened the Kerala Tourism prospects to tourists across the globe.

 

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