Double-digit growth for Rajasthan tourist arrivals

The tourist arrivals to Rajasthan recorded a double-digit growth for the second year in 2017.  The tourist arrivals increased 10.50 per cent to 45.91 million in 2017 compared to the previous year.

Jaipur, Mount Abu, Pushkar, and Jaisalmer helped flourishing domestic arrivals.But inbound tourism is still an area of concern even though the trend in the last couple of years shows an initial turnaround.

“The rising curve after the degrowth in 3 per cent in 2015 is a secular trend which has taken root in the sustained marketing and promotional activities the department is pursuing for the past couple of years. The department is hosting cultural shows in overseas markets and participating in the leading travel marts in the world by roping in travel agents and tour operators,” Subodh Agarwal, Additional Chief Secretary, Tourism, Environment & Forest, Art & Culture.

Marketing and networking in global markets is the key in increasing the inbound segment. the state government hopes that these activities will show better results in the coming years.