Alaska Airlines elevates First Class menu and experience

To give guests more of what they love, Alaska Airlines is investing in the First Class experience with West Coast-inspired upgrades. A flavorful new First Class menu will start flying this week, while new thoughtful product extras will be introduced throughout 2018, the airlines said in a statement. The new menu features fresh, local ingredients paired with seasonal favorites. Think strawberry-lime smoothie shots, an avocado bacon omelet, or a flank steak salad with green papaya, mint and lime wedges. All menus will have a vegetarian option available.

“We’re always looking to create warm, welcoming experiences for our guests. By drawing inspiration from both Alaska and Virgin America, we’re building a premium experience that offers a signature West Coast vibe, great value, and genuine caring service. This is all part of creating an airline people love,” said Andrew Harrison, executive vice president and chief commercial officer of Alaska Airlines.

On most flights under 675 miles, guests will be offered a fresh snack – like a chipotle or edamame hummus plate with whole wheat pita and veggies. To ensure preferred choices are available and to reduce waste, meals can now be reserved on the Alaska app before travel on many of our longest flights, with more on the way, said the statement.

Alaska Airlines, together with Virgin America and its regional partners, flies 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica.